Upon checking out a tiny bar for sale at Jefferson and Wells, she declared that “This is it, we aren’t going anywhere else”, and so the bar’s name was made. Back in the late 60s, June Brehm was a successful supper club owner in Butler, but wanted to expand into downtown Milwaukee. Why is it important? Why is it historical? Well, that can be easily answered, as This Is It is the oldest operating gay bar in Wisconsin. Photo from the Wisconsin LGBT History Project Trostel Collection of German Theater Scripts.